Scaling Production & Operations for a fast-growing CPG Cleaning Brand
Overview
A fast growing ecommerce cleaning brand achieved early success through a hands on, internally managed production model. As demand accelerated, that model began to limit growth.
As a strategic partner, Haviland delivered the production scale, supply chain reliability, and formulation expertise needed to support growth, enabling the brand to concentrate on its core capabilities, marketing, brand building, and consumer demand generation.
The Challenge
The company’s in house manufacturing model worked at smaller volumes but was not designed for rapid scale. As demand increased, operational strain began to impact efficiency, flexibility, and growth potential.
Expanding internally would have required significant capital investment, added risk, and potential disruption to ongoing operations.
Key Challenges Included:
- > Limited production capacity to meet rising demand
- > Increasing complexity in forecasting and planning
- > Strain on internal teams across production and fulfillment
- > Pressure to maintain consistent product quality at scale
- > Limited flexibility for reformulation and new product innovation
The Approach
Haviland stepped in as a strategic partner, taking on key production and supply chain responsibilities to support scale.
Initial efforts focused on powder blending and packaging, quickly relieving capacity constraints. As the partnership evolved, Haviland expanded into sourcing, production coordination, and logistics support.
Haviland also worked alongside the customer on formulation and product development, supporting ongoing improvements and new product launches.
“As trust builds, we rely on Haviland more. They’re not just a supplier, they’re part of how we operate.”
- Supply Chain Manager
The Result
By shifting to a strategic partnership model, the brand moved from reactive growth to proactive scale.
- > 200% growth supported without operational disruption
- > Expanded production capacity with no major capital investment required
- > Improved margins through sourcing and manufacturing efficiencies
- > Greater agility in formulation and product innovation
- > Stronger alignment between production and fulfillment
The business is now built to scale with confidence and long term sustainability.
200% Growth
Year-Over-Year since working with Haviland Contract Manufacturing
Why Haviland
Haviland is more than a contract manufacturer. We are a strategic partner for brands ready to grow.
As an employee owned company, every team member is invested in delivering quality, reliability, and long term success for our partners.
We combine production, sourcing, and technical expertise to manage manufacturing complexity so your team can stay focused on building your brand and driving demand.
What We Deliver:
- > Scalable production without capital investment
- > Reliable sourcing and supply chain execution
- > Consistent quality at every stage of growth
- > Technical expertise to support product development
- > Operational support that extends your team
